We have all heard that oil and water do not mix, always used as a metaphor for things unmatched or out of sync. Try it some time, shake it up, stir as fast as you can. It appears for a few seconds that you might get it to create and create some synergy of melding together, but they always separate out into two distinct layers.
Professor Rick Pashley of the Australian University, a top scientific contributor, discovered a way to mix the metaphor, oil and water, by removing the gas molecules. His discovery is set to revolutionize the industries of food production, drug manufacturers and perfumeries. Professor Pashley is a perfect example of the entrepreneurial mind set, open to spontaneous ideas bubbling out of wonder and imagination, experimenting and ready to prove itself wrong and keeping searching for results.
History is ripe with the aftermath of self correcteous convictions, fueled by fear of the unknown. The balancing act of right versus wrong, the struggle of the mind and the heart always seeking decisions, be it the push from fear or the pull towards reward, like oil and water, distinctly separate.
Dr. Paul Nutt, Professor Emeritus at Ohio State University's Fischer College of Business, author of "Why Decisions Fail" prepared a 19 year study of the decision making process in various countries and industries. The results are shocking as they expose the lack of due diligence and runaway cost factors finding that 50 percent of all the decisions made by the executives in the study failed. Human nature is sited as the culprit. The longing to meet the responsibility and the fear of failure grabs for the relief and then the rush to judgment takes over. Once the choice was made, they did not look at the table top logic of alternatives and planned outcomes that were available to discover with more applied knowledge.
An entrepreneurial mindset strides to blend the essence of choice, the oil and water of opposites, using patience and restraint as the confidence in personal development and new tools releases control of the out come.
A successful entrepreneur considers every aspect of an opportunity, being open to outside suggestions, actively seeking the wealth of information available. By listening to the needs and challenges of the people who find themselves in their own decision making process in regards to your products and services, your new mind set will stir up the options and blend the answers with their needs. Your new customers will be grateful that your desire for their best interest is the focus of your business ethics.
By staying in the moment of mixing, letting go of control of the outcome, success becomes the ultimate discovery. Right action rules the day.